For STIHL's rapidly growing battery division, the company needs experienced electronics engineers. To this end, a poster campaign is staged at 170 billboard sites. And not just anywhere, but on the daily commute of employees of nearby competitors.
The design focuses on funny headlines. They play ambiguously with electrical engineering jargon and specifically address this target group. Unusual for a recruiting campaign is also the eye-catching design, which doesn't even look like STIHL - no sender appears - only a microsite is referred to, which brings the resolution.
// Concept and Creative Direction
// Development of the poster campaign
// Development of the microsite
// Communication campaign
// Recruiting Communication