Allianz Art Edition
Superbold supports Primoccollective in executing the Allianz Art Edition - a corporate art series consisting of several individual works for Europe's largest insurance company Allianz. The typographical artwork "Allianz", designed by Superbold in this context, is the world's largest single-part hot foil stamping.
Values and visions of the company were put into an artistic context. These values were then converted as individual typographical statements. Font selection and composition as well as impressions take up styles and genres that are metaphorically appropriate to the statement. They complement each other to create a harmonious overall picture in which they emphasize the Allianz logo.
// Typographical design
// Design of the single signets
// Art Direction and consulting
// Supervision and monitoring of production