GORE-TEX @ ISPO
Superbold Joined-Forces with the interaction experts of Tricksal GmbH:
A spin-off of the analog Gore-Tex brand book "Six Stories of Gore-Tex Products" for the Urban Lab of the world's largest sports fair ISPO. Interactive gesture control, storytelling, screen layout, animation concept and illustration combine to create an absolute trade fair and project highlight.
// Art Direction
// Design development